Using a theme for your website that is responsive

All websites that are built now should be responsive. This means that they automatically respond to the size for the screen in which they are being displayed on. As there is a huge amount of options when it comes to screen sizes such as those on a tablet, mobile or large PC screen, it is vital that your website adjusts accordingly to fit each one when needed and still looks and functions how it should. Research has shown that if your website does not do this then you may run the risk of losing visitors immediately which potentially loses you sales too. If you are using WordPress for your website build then you can chose a theme to start you website project with. When using this theme, you need to check if it is responsive and how it displays on multiple devices. You can amend a theme to make it responsive but it often involves a lot of work and it is usually advisable to... Read More »

Can you create multiple location pages without getting hit by the duplicate content filter?

As a company you may wish to target buyers in multiple locations. Google states that content should be unique on every page and that pages with duplicate content could be removed from the Google listings altogether. This is a risky game that no one wants to play and therefore you need to rethink how you can change your content to suit. Firstly make sure that any page that is duplicated from another one is stripper back in terms of text and images. There should be no reference to the original page and this allows you to have a blank template to work with. Rather than editing content from a previous page, you may wish to actually rewrite the text from scratch. This will ensure that you do not miss anything and will allow you to think of other ways of getting your information across. You may wish to add testimonials from clients in that area or even to add images of the business location and... Read More »

Venture your online business in to new locations

As a business owner, there often comes a time when you want to spread your wings and venture in to new locations. If you already have an online presence established then this will be a bit easier to do. If you are new to the world of online marketing then you may want to concentrate your efforts in one areas first and then look to expand later on down the line. When expanding to new areas it is important to know what your budget is and how quickly you want to see results. If you are looking for a quick turn around then you may want to look at something like Google Adwords which can give you instant results. If you are after something a little more long term that will not cost a huge amount in terms of running costs, then search engine optimisation is the way to go to try and build up your organic listings. Seeking the advice of a professional marketing... Read More »

Should you cut costs on your website?

When having a website designed and programmed it is easy to lose sight of what’s important. Some business owners get carried away with installing gadgets and pretty banners, forgetting what the main purpose of the sight is. Other businesses may become obsessed with the cost of the website and therefore end up cutting the budget down so much that they end up with a sight that is not really functional or that cannot be found on the search engines. Before going ahead with a website project, be sure to make a list of items that you feel are important to your customers and potential customers. It may be such things as online calculators or easy ways to contact you such as forms or live chat areas. Then add a list of “nice to haves”. These are additions that you can speak to the programmer about and get an idea of cost. Once you have the cost you can work out if you think it will... Read More »

The of the importance of managing your domains

When it comes to managing your website you need to ensure that your domains are always renewed on time.  Most domain name providers give you ample notice of when your domain is due to be renewed and are often also offer you the option to automatically renew your domain. Even if you do forget and your domain name expires you would normally get a grace as period of about 60 days to allow you in which to renew the domain before anybody else can purchase it.  If you do forget to renew your name and the 60 days passes then the domain will become available to the public again which may mean you may lose it. If you domain name is purchased by somebody else then you have no right to claim it back.  Once your domain has expired your website will go offline.  If this happens then you will have to purchase a new domain name and change your website a point across to... Read More »