Adding additional content to your ecommerce site

If you have an ecommerce website you may feel like you struggle to get all the information on the site without clogging it up with information that may only be relevant to a small number of people. If this information is relevant then it may also be good for your search engine optimisation and improve your rankings but some data such as technical information may not be as important for the search engines. When looking at your product page make sure that you give the customers the main information they need instantly then allowing them the option to get further information should they need to. Some of the best ecommerce websites work by having a picture of the product with a title and short description and price. Below that they often then have a further description, technical specifications or data and possible reviews. Adding read more buttons or putting technical data in downloadable PDF’s will help keep your page tidy without having a negative effect... Read More »

Finding the right accounting software for your business

If you run your own business then you have a choice to make when it comes to accounting. You may wish to employ and accountant or outsource it to an accountancy firm that will already have software that they use. Some people still use spreadsheets to do their accounting, which can start to get a bit long winded if you start to have a lot of transactions that need to be inputted. There are some great off the shelf accountancy software packages such as Sage Pay, Quick Books and Xero. They are range massively on prices and functionality and all of these companies offer packages at different levels meaning you only pay for what you use. Xero for example has three packages, all of which are very similar. Package one, is their basic one which only allows you to do 5 invoices a month and reconcile 20 bank transaction. Their next package is £12 more but gives you unlimited invoices and reconciling as well as... Read More »

Finding photos that are suitable for your website banner

If you have a website that has a space along the top for a banner then you will need to think carefully about the dimensions and aspect ratio of the banner when it comes to choosing the right photos. If the banner space is log and thin then there is no point trying to use a photo that is almost square as the majority of the image at the top or bottom will have to be cropped off. If you are struggling to find good landscape images that you could use then you could buy one from stock photos such as from Istock or Getty images. Buying them will allow you the right to use them on your website but does mean other websites may have the same image. Another way you can get round the odd size of your image is to have an abstract image that focuses on something zoomed in. This will allow you to be a lot more creative when it... Read More »

Keeping your marketing company informed

If you use a marketing company for your online and / or off line marketing then it is vital that you keep them in the loop or changes that are happening in the industry and within your business. When some companies use a marketing company, they forget that they are not experts in their industry but instead in promotion and marketing. They will require a certain amount of input from you in order to get the campaigns to be successful. As with many things in life, the more you put in the more you get out and that goes for marketing too. If you are having a change of management or have a new line of products that are hitting the shelves soon, then give your marketing company as much notice as possible so they can start to plan in what needs to be done in order to attract customers and gain enquiries / sales.  A simply quick phone call or email may be enough... Read More »

How to manage a website project

If you are a self employed web developer or if you are in charge of a website project for a client then it is important that everybody knows what is included in the build from the start, costs and also timescales. Every project should have a specification, an estimate or quote and also a timeline to show the dates that certain elements should be completed by. This is a way to ensure that everyone understands the timings and can be used for the programmer to also ensure that the information he / she requires to complete the job is received on time. When deciding what is included on a website, it is sometimes worth creating a flow chart which details the pages / functions within the site. You may also want to create a wire frame that shows the layout of the website and possibly a visual of the home page or a product page for example. Doing this upfront can often allow both parties... Read More »