The Financial Conduct Authority has expressed its concerns about companies within the financial industry using social media sites to inform and promote their offers and business to consumers. The main issue is that most of the social media sites only allow you to create a post that is a certain amount of characters long. The FCA states that any promotion or advertisement that is offered to the public must contain all the relevant information about it, on social media websites this is not always the case and often the financial companies have not go the space to do so. This does not mean that the financial sector cannot use social media websites as a form of marketing, but that they must be very careful about what they are sending out. If they cannot give enough detail about a product or service, then they should not use the social media sites to promote it.
From the time of invention of the internet, many things have changed. The word Digital has seen numerous changes through technology and gadgets like cameras CDs, and more recently, TVs. With these changes being brought, it is certain that a digital agency is the online future. Because, the internet has gained in popularity; it has almost become mandatory for companies to make their presence online. The internet is a very powerful tool for business to help in generating prospective leads that can be the long term customers of a company. For a business to get started with getting qualified leads, it needs to invest some money in the online promotion. Today, digital marketing is the most common method of marketing. Many people are exchanging information and conducting business online. The digital marketing is more engaging, more informative, reaches more targets and in the long run very cost effective. Though, a person can be able to develop a marketing strategy, one may not able to research... Read More »