Does your business need an app?

Many business owners are scratching their heads over if they should develop an app for their business. More and more of the larger firms now have apps that can be easily downloaded from places such as the Android or ITunes store and it often gets business owners wondered if they should be offering their customers the same. Some companies will benefit immediately from having an app, it is an easy way to not only allow your customers to access content and products on your website but it will  also mean you can easily send them notifications if they have agreed to turn them on. Those who think they don’t need a mobile app because their site is mobile friendly are often unaware of the huge potential apps can have over websites. The potential for apps is massive and with much more functionality being available in apps than in HTML websites, the possibilities are endless. Apps can be a fantastic marketing tool and can be tailored... Read More »

Adding additional content to your ecommerce site

If you have an ecommerce website you may feel like you struggle to get all the information on the site without clogging it up with information that may only be relevant to a small number of people. If this information is relevant then it may also be good for your search engine optimisation and improve your rankings but some data such as technical information may not be as important for the search engines. When looking at your product page make sure that you give the customers the main information they need instantly then allowing them the option to get further information should they need to. Some of the best ecommerce websites work by having a picture of the product with a title and short description and price. Below that they often then have a further description, technical specifications or data and possible reviews. Adding read more buttons or putting technical data in downloadable PDF’s will help keep your page tidy without having a negative effect... Read More »

Finding photos that are suitable for your website banner

If you have a website that has a space along the top for a banner then you will need to think carefully about the dimensions and aspect ratio of the banner when it comes to choosing the right photos. If the banner space is log and thin then there is no point trying to use a photo that is almost square as the majority of the image at the top or bottom will have to be cropped off. If you are struggling to find good landscape images that you could use then you could buy one from stock photos such as from Istock or Getty images. Buying them will allow you the right to use them on your website but does mean other websites may have the same image. Another way you can get round the odd size of your image is to have an abstract image that focuses on something zoomed in. This will allow you to be a lot more creative when it... Read More »

How to manage a website project

If you are a self employed web developer or if you are in charge of a website project for a client then it is important that everybody knows what is included in the build from the start, costs and also timescales. Every project should have a specification, an estimate or quote and also a timeline to show the dates that certain elements should be completed by. This is a way to ensure that everyone understands the timings and can be used for the programmer to also ensure that the information he / she requires to complete the job is received on time. When deciding what is included on a website, it is sometimes worth creating a flow chart which details the pages / functions within the site. You may also want to create a wire frame that shows the layout of the website and possibly a visual of the home page or a product page for example. Doing this upfront can often allow both parties... Read More »

Using a theme for your website that is responsive

All websites that are built now should be responsive. This means that they automatically respond to the size for the screen in which they are being displayed on. As there is a huge amount of options when it comes to screen sizes such as those on a tablet, mobile or large PC screen, it is vital that your website adjusts accordingly to fit each one when needed and still looks and functions how it should. Research has shown that if your website does not do this then you may run the risk of losing visitors immediately which potentially loses you sales too. If you are using WordPress for your website build then you can chose a theme to start you website project with. When using this theme, you need to check if it is responsive and how it displays on multiple devices. You can amend a theme to make it responsive but it often involves a lot of work and it is usually advisable to... Read More »