Can you create multiple location pages without getting hit by the duplicate content filter?

As a company you may wish to target buyers in multiple locations. Google states that content should be unique on every page and that pages with duplicate content could be removed from the Google listings altogether. This is a risky game that no one wants to play and therefore you need to rethink how you can change your content to suit. Firstly make sure that any page that is duplicated from another one is stripper back in terms of text and images. There should be no reference to the original page and this allows you to have a blank template to work with. Rather than editing content from a previous page, you may wish to actually rewrite the text from scratch. This will ensure that you do not miss anything and will allow you to think of other ways of getting your information across. You may wish to add testimonials from clients in that area or even to add images of the business location and... Read More »

Venture your online business in to new locations

As a business owner, there often comes a time when you want to spread your wings and venture in to new locations. If you already have an online presence established then this will be a bit easier to do. If you are new to the world of online marketing then you may want to concentrate your efforts in one areas first and then look to expand later on down the line. When expanding to new areas it is important to know what your budget is and how quickly you want to see results. If you are looking for a quick turn around then you may want to look at something like Google Adwords which can give you instant results. If you are after something a little more long term that will not cost a huge amount in terms of running costs, then search engine optimisation is the way to go to try and build up your organic listings. Seeking the advice of a professional marketing... Read More »

Should you cut costs on your website?

When having a website designed and programmed it is easy to lose sight of what’s important. Some business owners get carried away with installing gadgets and pretty banners, forgetting what the main purpose of the sight is. Other businesses may become obsessed with the cost of the website and therefore end up cutting the budget down so much that they end up with a sight that is not really functional or that cannot be found on the search engines. Before going ahead with a website project, be sure to make a list of items that you feel are important to your customers and potential customers. It may be such things as online calculators or easy ways to contact you such as forms or live chat areas. Then add a list of “nice to haves”. These are additions that you can speak to the programmer about and get an idea of cost. Once you have the cost you can work out if you think it will... Read More »

The of the importance of managing your domains

When it comes to managing your website you need to ensure that your domains are always renewed on time.  Most domain name providers give you ample notice of when your domain is due to be renewed and are often also offer you the option to automatically renew your domain. Even if you do forget and your domain name expires you would normally get a grace as period of about 60 days to allow you in which to renew the domain before anybody else can purchase it.  If you do forget to renew your name and the 60 days passes then the domain will become available to the public again which may mean you may lose it. If you domain name is purchased by somebody else then you have no right to claim it back.  Once your domain has expired your website will go offline.  If this happens then you will have to purchase a new domain name and change your website a point across to... Read More »

Making important additions to your website

Too many companies or individuals have a website and do not update it often enough, if at all. Many business owners believe that they only need to update their website when information needs to be added or removed but this is simply not the case. When the search engines such as Goole and Bing are choosing how and where to rank websites in the results pages, one of the things they look at is how often the website is updated and how fresh the content is. A website that has not changed for years may be outdated and will probably not offer the viewer the best experience and most up to date information, therefore the search engines will not want to recommend it and will push it down in the listings. If as a business owner you are struggling to find ways to add new information to your website then you could consider adding a blog or news section. This will allow you to add... Read More »