Facebook Login is a simple way for developers to integrate an immediately recognizable login feature into their apps or Website online. The social network revamped the way it handles Facebook Login back in April, and now more apps than ever are using the feature.
In a blog post released today, Facebook’s Jeffrey Spehar revealed that Facebook Login is now getting used in 81 of the highest 100 grossing iOS apps and 62 of the highest 100 grossing Android apps. Much more amazingly, he also reveals that users log into new apps via Facebook Login greater than 850 million times monthly.
So, what does this all mean to the developer who has yet to integrate Facebook Login into their app? Well, it obviously implies that you’re missing out. Spehar says that developers who follow Facebook’s best practices in terms of Facebook Login can see their conversion rates rise above 80 percent. That’s definitely worth checking into if you’re a lowly app developer seeking to get more people into your app.
To that end, Spehar shares two apps which are doing everything right with regard to Facebook Login. The 2 apps – Lyft and Kickstarter – are reaping some great benefits of an easy Facebook Login process that only asks permission to access the bare minimum (public profile, email and friends list) while giving the user complete control over how often they would like the app to post to their wall. Kickstarter even goes above and beyond what’s necessary by offering users the risk to check out out their mobile app before choosing to share their Facebook information.
In short, successful apps that use Facebook Login has to be courteous, transparent and reassuring. You’re asking to access quite a lot of information out of your users, and you’ve got to let those users know that you just won’t abuse that access. With distrust of Internet companies at an all time high, you can’t afford to even give the slightest impression that you’ll abuse a user’s data.
If you need to learn to properly integrate Facebook Login into your app, have a look at Facebook’s checklist and best practices.
[Image: Facebook Developers]