When it comes to Pay Per Click advertising, business owners are either overly hopeful or extremely confused. It is clear that advertising is effective, it is likely that you have tried advertising using Google Ads, spending money on ad clicks that never seem to convert. This proves that PPC is not the issue, the real issues are whether or not PPC agencies do a good job, and if hiring a PPC agency is worth the cost.  What is the cost?  Hiring a PPC Marketing Agency is not just spending money on someone to click on your ad, and this is not the value PPC Marketing agencies provide. To properly manage PPC advertising, agencies have to do the following: determine how to manage ad campaigns, determine which keywords to avoid/not avoid, and determine how to write ads/manage ad copy so that ad click rates are as high as possible. This is in addition to managing ad pricing, which is based on PPC advertising agency guidelines.  Most... Read More »

If you have a website that has been developed some time ago or one that has been added to and added to over the years, then there may come a point where you really need to start again with a new site. This is not to say that you cannot keep the content and even the look and feel of the site, but the backend system may be far too complex to allow it to be updated efficiently and it may be that much of the code is outdated. When looking to upgrade your site, you should try and detail what on your current website has to be kept and what you may want to remove or change. You should also have a list of new functionalities you want to add to the site and ideally have this in an order of priority so if you are not able to have it all straight away, it can be added in at a later date when... Read More »

If you are a website developer or programmer, then it is often very tempting to make changes straight on to a live site rather than on a staging area. This can make jobs much quicker, but it can also be very risky and not a very professional what to work. For some smaller jobs, making changes directly on to the site can be the best option. For example, if you just wanted to adjust the font colour or one banner or to change the font size of the text in the navigation then you may choose to do it directly on the site. Even smaller jobs however can benefit from being done on a staging area as it gives you the opportunity to spot issues that may arise such as your navigation then pushing on to two lines for example. It may be that your client wants changes done but they want to be able to see what they will look like or how an... Read More »

Working in the computing industry in some form can be an exciting career which can be well paid and have good prospects for promotion. One of the roles that are in demand at the moment is that of a website designer. There are differences between the role of a web designer and a web developer and although often there is some crossover between the two roles they have distinct differences, but both are necessary for a successful website. A web designer is responsible for the appearance of the website, the design and layout of the pages and its attractiveness to the visitor. On the other hand, a web developer’s role is about the functionality of the site and the coding that makes the web designer’s ideas become reality. It is not always essential to have a formal degree qualification to have a career as a web designer as there are roles available for trainees who can learn on the job. Apprenticeships which are sometimes offered... Read More »

If you are a website developer or programmer and look after client’s websites or apps, then you need to ensure that they are updated on a regular basis to ensure that they are secure. If you built the site using WordPress then you may need to update WordPress and any plugins that you use. If you have added in any of your own code then you should also ensure that it is up to date and secure. Often business owners or developers are not aware that there is an issue until their hack becomes compromised.  This may mean that someone can hack into the site and add / remove content or even access private information that is on there. If this happens and you have not maintained the site you could find yourself liable for damages. Your client may not be aware of the importance of keeping the site updated in terms of security. It is recommended that you contact them and suggest that they... Read More »