If you are a web design then you may think that your creativity is the most essential skill you can have and this may be true but can you have too much and can it actually hamper how do you do your job? It is of course vital to have a creative streak when you are a designer of any sort but being over creative can take away from the main purpose of the website and you could end up over complicating it. Sometimes the old phrase that less is more is still true and over complicating your design may actually put visitors off. It is important to understand you are not just designing websites that you like or even your client likes, but for the users of the website. There is no point in having an all singing all dancing quirky web design that puts your visitors off and does not convert visitors in to sales or enquiries. The general public makes assumptions of... Read More »

It used to be that to be a web developer you needed to know how to code often in several different languages (computer programming languages that is) but now a days there are so many programs and help guides out there that you don’t need to know it all to be a great developer. As a developer you need to take the time to learn about your clients business to be able to advise them accordingly. If you are self-employed or setting up a business, you will need to know how to sell your web design / programming services and how to appeal to the types of customers you want to attract. You need to know what it is they actually need rather than just what they think they want.  Marketing is such a major part of how successful a website is that to be a good programmer you need to be good at marketing too or at least work very closely with someone that... Read More »

If you are the owner of a website, it is important that you keep an eye on what is happening with the site. You should try and track your rankings for your most important keywords and you can either do this manually or you can use one of the many different types of software that can do this on an automated basis for you. You may find that your rankings move up and down a bit weekly anyway but if you start to notice that some or all of your rankings are starting to drop week on week then you may need to start doing some investigation work. If you have a web marketing agency that you work with on a regular basis, then they will be able to look into this and advise you on what they believe has happened. If not, then you may wish to approach one who can tell you what you need to do to get it going in the... Read More »

With many businesses having to adapt as to how they sell to the public, mobile marketing is becoming increasingly important. Mobile marketing has grown massively over the last decade as more and more people are using their phones to not only search the internet but to make purchases. With the pandemic hitting hard over the last 6 months, many businesses have had to stop trading face to face altogether or limit the ways in which they do it. If possibly they need to try and sell products or services with as little face to face contact as possible. Mobile marketing is a great way to keep in touch with your customers or attract new customers whist minimising any risks of contact. When doing mobile marketing you will be looking to contact people through their mobile devices such as a phone or tablet via websites, email, SMS and MMS, social media, and apps. It is important to make sure that your website or App is compatible... Read More »

All websites need to be hosted on a server. Hosting is essentially the place where all the website files are stored and called upon when someone visits your site. Nowadays there are a number of different types of hosting packages you can choose from and all have their advantages and disadvantages. It may be that you do not know what hosting company you use as you pay for it as part of your web management package through a web company. Having the correct hosting company is not only important in terms of back up and restoring the files (should you need to in the situation of a hack or error in coding) but also to ensure that you have enough bandwidth to cope with the levels of traffic to your website along. The hosting company should also offer a secure server with regular security updates and support. The hosting of your website can also have an effect on how well your site performs on the... Read More »