There are a few different forms of Pay per Click advertising. It is essentially where you create an ad and pay to advertise it on platforms such as Google, Bing, Facebook or LinkedIn for example. It is is a form of online marketing which can work extremely well for many businesses. Companies such as Google, Yahoo and Facebook all have a Pay per Click service which you can use which promises to help drive traffic to your website or back to your social media pages. The more specific you are with your keywords and ads the better quality of traffic you will receive. Try and ensure that your ad is set to only show to people who may be interested in and are in the correct location.  This may result in lower clicks but that is not a bad thing as the visitors to your site will be more likely to find the product or service they want – therefore increasing your conversion rate. The... Read More »

When looking at how effective your website is you first need to ensure you know what your main goal is. It is very important to ensure that you know what the main aim of the site is as hen you can gauge how effective your site is at ensuring that goal is met. Many people focus entirely on getting traffic to a website and do not stop to consider if the website is designed in such a way that it will convert visitors into enquiries or sales. If you want to sell products or services online then you will need to have an ecommerce website. You will want your visitors to make a purchase on the site via the online checkout so this process should be easy and straightforward. A site can function really well and get found on the search engines with easy, but if site does not work as it should or the information the visitor needs is not easily accessible or available,... Read More »

If you own a property that you want to let as a holiday rental you may be wondering whether a holiday rental website is really necessary to advertise the property, take and convert bookings, or whether owners can simply rely on listing site adverts. The cost of setting up and maintaining a website may be an unnecessary expense and you may not have the knowledge and skill to create and manage it yourself. In recent years, the cost of creating a website for your holiday rental property has reduced, while the number of website templates and rental design agencies has increased so there is no reason for delaying having a website to promote your business and every reason to make the investment necessary to increase trade. There are many advantages to having a good website for your holiday rental business and a custom-built website allows you to demonstrate the unique features and benefits of your holiday rental as well as what the local area has... Read More »

If you already have a website you may wonder if it is possible to improve the SEO and marketing of it without having to have a completely new site. If you have to have a new site then this will obviously add additional costs on to the project which you may not be able to afford right now. Some websites can be worked on and improved without the need to start again whilst others it may not be possibly or even cost effective to try and change, in which case, you will need to have a new site. If for example your website has been hard coded and have no SEO elements then a web agency or individual who is going to do the marketing for you may advise you that they cannot easily work with it. It may actually take them longer to add in all the relevant bits they need to make the improvements than to actually just start again. It may be... Read More »

Facebook can be used in a number of ways. Originally it was mostly students that used Facebook to keep in contact with other students or to reconnect with their childhood friends, but overtime it has grown massively and is now used all over the world by individuals but also businesses. Many companies are now using social media to be marketing their business as they can see the huge potential it can have. There are several social media sites that you can use, but the most popular ones are usually Facebook, Twitter and Instagram. Each platform has its own advantages, for example, Instagram is great if you are looking to share images of your work and great a portfolio. Facebook is brilliant at being able to allow you to target a specific audience, especially with the paid for advertising.  If you have a business that deals directly with the public then social media is especially important as you can connect with individual users on a personal... Read More »