Many business owners who set up their company website are surprised to find that it takes a while to get your site known and functioning effectively in terms of bringing in business so what are the best ways to increase traffic to your website? Email marketing is one way to get your website known and can be highly effective if targeted at the right people. It is an inexpensive way to promote your business and encourage people to visit your site and subscribe. By tracking the source of new enquiries, you will be able to identify the most effective strategy. Linking your site to social media platforms is another way of potentially growing your website traffic as for many people this is the first port of call when looking to buy products and services. Keeping the pages up to date and consistently posting on your social media will increase the chances of further enquiries directed to your website. A highly effective strategy when trying to... Read More »

Lots of people know how to set up a Google Adwords campaign, but that doesn’t mean they know how to set it up properly. Adwords has grown massively over the last few years and there are so many different options and choices you need to make when setting up the campaign it is easy to get it wrong. You need to think about how you are going to split up your campaign or if you are going to have more than one campaign. If you want certain ads to show only to certain countries etc and have a separate budget, then it is better to have two separate campaigns. This will allow you to easily manage them and when the budget is used up on the one the other will still run. Within your campaign you need to set up Ad Groups. This is a way of grouping relevant keywords. It may be that you split the keywords up into groups based on locations or... Read More »

Any business no matter how big or small should have a marketing strategy in place. A marketing strategy is essentially a plan of how and where you are going to market your business. It will usually include time scales and costs. It can be easy to get carried away with investing in multiple marketing avenues without really checking what return on your investment. If you are you are getting. If you do decide to use multiple companies for your marketing then you may find that they overlap their services meaning that you are paying twice for the same thing, or even missing out a significant marketing avenue. If you only have a small marketing budget and no one in house that has marketing experience you may be best to outsource it to an individual or marketing company. When creating a marketing strategy try to think of short term and long-term goals as some things are pretty instant such as Google Adwords and others take time... Read More »

Marketing is very important when running a business. You need to think carefully about how you are going to do it and who will be responsible for it. You have a few different options as to who will manage your marketing for you. You may want to try and keep costs low by getting staff who you already employ to do your online and offline marketing or you may decide to do it yourself. This will only work if the person responsible for it has a good knowledge and has the time to carry out the tasks needed. If they do not have the relevant skills and experience then they may end up doing more harm than good. The other option you have is to use a third party. You can choose to outsource your marketing to another individual who has experience in the area (self-employed marketing expert). This may keep costs down a little, compared to using an agency, but does mean that you... Read More »

Marketing is a very important part of running a business and you need to think carefully about what budget you can put aside for marketing. The amount you may need to spend on your marketing can vary drastically from industry to industry and depending on if you are a large or small business. If you want your business to grow rapidly and are in a competitive industry then you will need to spend a large sum of money on your marketing every month. Some small businesses may only spend a few hundred pounds a month on marketing where as a large PLC may spend in excess of ten thousand pounds a month. Often the more you spend on marketing the better results you will get but some business simply do not have the funds to pump thousands in each month, and have to wait a long time to reap the rewards. You need to establish which forms of marketing will give you a quick return... Read More »