Any business no matter how big or small should have a marketing strategy in place. A marketing strategy is essentially a plan of how and where you are going to market your business. It will usually include time scales and costs.

It can be easy to get carried away with investing in multiple marketing avenues without really checking what return on your investment. If you are you are getting. If you do decide to use multiple companies for your marketing then you may find that they overlap their services meaning that you are paying twice for the same thing, or even missing out a significant marketing avenue.

If you only have a small marketing budget and no one in house that has marketing experience you may be best to outsource it to an individual or marketing company.

When creating a marketing strategy try to think of short term and long-term goals as some things are pretty instant such as Google Adwords and others take time such as SEO. Social media marketing can also give you very quick results but some accounts take longer to build up a following.