Website statistics are vitally important when looking at your website performance and marketing.

There are hundreds of website statistic tracking tools available for you to use to see how many people are visiting your site. Each software package may vary in terms of exactly what data you can extract from it but most of them offer the same basic stats such as number of visitors to the site, how they go to the site i.e. PPC or social media and what they did when on the site.

Google Analytics is by far one of the best stats packages you can use and best of all its free. It gives you so much data but in a friendly manner meaning even if you don’t fully understand marketing and stats you can still find your way around.  You can add the main information you wish to see on the front dashboard and even have the data emailed to you on a regular basis. But if you are in to marketing then there is a lot more in there that you can extract.

One thing to look out for is a high bounce rate on your site. If you notice that it is above 30% then you need to do some quick investigations to see why. Firstly have a look at the bounce rates for the individual pages as it may be one or two pages with very high bounce rates are causing your average score to go up.