Facebook can be used in a number of ways. Originally it was mostly students that used Facebook to keep in contact with other students or to reconnect with their childhood friends, but overtime it has grown massively and is now used all over the world by individuals but also businesses.

Many companies are now using social media to be marketing their business as they can see the huge potential it can have. There are several social media sites that you can use, but the most popular ones are usually Facebook, Twitter and Instagram. Each platform has its own advantages, for example, Instagram is great if you are looking to share images of your work and great a portfolio. Facebook is brilliant at being able to allow you to target a specific audience, especially with the paid for advertising.  If you have a business that deals directly with the public then social media is especially important as you can connect with individual users on a personal basis. If you sell products or services business to business then social media can still help and should be a part of your marketing strategy, although you may not get as much interaction as a business to consumer company would.