We’re abandoning the old, one-way publishing model of economic technology journalism and pioneering an approach that emphasizes community and true multiway discourse.

Thanks to digital innovation, our media industry has undergone a generation’s worth of upheaval over the last five years. We bet your industry has too. Do not get too comfortable: The pace of change is purely accelerating.

As digital technologies enhance products, change customer consumption habits, disintermediate supply-chain players, help buyers and sellers make more informed, data-based decisions, and otherwise overturn the established order, every company is (or can be) sweating who its next disruptive competitors could be.

Which competitor is FedEx most worried about? UPS, obviously, but it’s keeping a miles closer eye nowadays on considered one of its biggest partners, Amazon.com, as Amazon becomes more of a business services and logistics provider. And guess who just beat out old nobody-got-fired-for-choosing-IBM for a prized CIA cloud computing contract? Amazon.

Cablevision CEO James Dolan, in an interview with The Wall Street Journal in August, conceded that “there could come an afternoon” when the corporate stops offering TV service, as increasingly viewers go straight to the internet (Netflix, Hulu, even YouTube) for his or her favorite programs. Only a year or two ago, it’ll were unthinkable for the manager of a cable TV company to make such an admission.

Ford, GM, and other automakers are initially manufacturers, but they increasingly view themselves as software companies, as they differentiate themselves not just on horsepower, design, and dependability, but in addition at the entertainment, location, safety, and other digitally delivered extras they pack into their vehicles. Five years ago, which car companies would have considered Google to be a possible competitor? Yet Google’s masterfully instrumented self-driving prototype car now has them sitting up. In a 2011 TV commercial for the brand new Dodge Charger, a dour narrator intones: “Hands-free driving, cars that park themselves, an unmanned car driven by a search-engine company. We have seen that movie. It ends with robots harvesting bodies for energy.” We expect Dodge protests an excessive amount of.

Rather than kick back and let the digital economy disrupt us (thanks , sir, may i’ve another!), we at InformationWeek have decided to do the disrupting. Today, we’re officially relaunching InformationWeek.com on a new online platform, with a fresh design and new content-sharing tools, all optimized to advertise discussion among editors, IT professionals, and other thought leaders. Our content is now organized around nine core communities, from Strategic CIO, with its IT leadership coverage, to technology communities comparable to Big Data, Cloud, Security, and Infrastructure, to our two industry communities, Government and Healthcare.

We’re abandoning the old, one-way publishing model of commercial technology journalism and pioneering an approach that emphasizes true multiway discourse. The hot InformationWeek.com is a spot where IT pros won’t just come to read stories and consume different kinds of content; it is also where they’re going to gather to have interaction with our editors and with each other to share knowledge, ideas, opinions, and best practices.

Those community members include CIOs, CTOs, IT VPs, and bosses, and we’ve enlisted literally hundreds of them to jot down for our remodeled site and have interaction with other community members. Among them: John Halamka, CIO, Beth Israel Deaconess Medical Center; Linda Cureton, former CIO, NASA; Imre Kabai, enterprise architect, Stanford Hospital and Clinics; Jonathan Feldman, CIO, Asheville, N.C., Jim Ditmore, senior VP of IT infrastructure and operations, Allstate; Howard Anderson, Yankee Group founder and MIT professor; Mike Altendorf, CIO, Do It Best Corp.; Douglas Stone, senior VP of innovation, Maddock Douglas; Larry Stofko, executive VP, The Innovation Institute; Keith Fowlkes, CIO, Centre College; Robert Atkinson, president, Information Technology and Innovation Foundation; Mark E. Johnson, professor of statistics, University of Central Florida, Orlando; and Randy Bias, CTO, Cloudscaling.

We’re searching for much more contributors, so if you are in an IT leadership or management position — and feature something bold or insightful to claim — drop us a line.

Among the brand new and enhanced features on InformationWeek.com are live audio chats we’re lining up with CIOs and other guests; a “Steal This Slide” section that lets IT pros grab PowerPoint slides, in response to InformationWeek’s market-leading research, to take advantage of of their own presentations; and “IT Resume Revamp,” a recurring series where a recruiter will remake actual IT pros’ resumes.

You’ll also find a less complicated-to-use commenting system (our old you can still be a dog); an “Editors’ Choice” section, where we’ll play up insightful and provocative comments from community members; and a “responsive” design that automatically resizes stories and other content to suit your tablet or smartphone.

At a time when the word “community” has lost all meaning due to overuse, we’re walking the walk. Welcome to the hot community-driven InformationWeek. Tell us what you believe you studied, and what we will do better. And thanks for continuing to be a faithful reader and engaged community member.

Play this video clip to listen to more about our new approach: