Verizon Digital Media is adding a significant content delivery network to its rich media capabilities.
Verizon is acquiring EdgeCast, one of several top three content delivery networks, so as to add to its portfolio of cloud and web services. The telecom company announced Monday that EdgeCast will move into Verizon’s Digital Media Services unit when the deal is done sometime in 2014. Terms weren’t disclosed.
EdgeCast provides content delivery expertise and a network of Internet content servers to Verizon Digital Media, that’s fascinated about improving and lengthening video delivery. EdgeCast operates thousands of content servers in 30 Internet hubs world wide. Akamai, LimeLight, and Level 3 all offer competing CDN services.
EdgeCast has 6,000 content delivery accounts and serves multiple leading brands for global media delivery, including LinkedIn, JetBlue, EMI Music Publishing, and Kellogg’s. EdgeCast ranked #1 because the fastest growing Internet company in 2012 at the DeloitteTechnology Fast 500 list.
Content delivery networks, including Akamai, place content servers at widely distributed locations, then distribute their customers’ content to these servers in order that they may reply to queries from end users faster than if all were routed to a single, central site. They have got not yet achieved a must-have status with many business users of the cloud, but they might well someday. Content delivery networks speed the delivery of complex, multimedia-type messages, and content to web shoppers and consumers.
[Desire to learn more about Verizon’s second generation cloud service? Read Verizon Pushes Into Google, Amazon, Microsoft IaaS Territory.]
Not all cloud service providers offer CDN service but Amazon’s CloudFront, Google’s PageSpeed Service, and Microsoft’s Azure CDN are content delivery networks offered alongside those firms’ IaaS and PaaS offerings.
Last May 22, EdgeCast launched its Transact content distribution network geared toward speeding up transactions for online retailers. In April 2012, it entered into an alliance with Dell to permit Dell to construct a CDN in keeping with EdgeCast’s routing software.
Verizon Digital Media Services President Bob Toohey mentioned the worth of EdgeCast’s network when he said his firm had acquired the corporate for its “strategically placed assets,” that are combined with Digital Media’s video encoding and transmission systems. Together, they “improve our ability to deliver rich, reliable and quality digital media services,” he said within the announcement.
Verizon Digital Media unit specializes in site acceleration and content delivery for film studios, broadcasters, retailers, and enterprises looking to minimize customer wait times.
By becoming component to Verizon, EdgeCast will elevate itself again and continue its rapid growth, claimed Alex Kaerzani, chairman and CEO. The boards of both EdgeCast and Verizon have approved the deal. Verizon became a cloud vendor thorugh its Verizon Terremark Enterprise Cloud unit, and more recently, added Verizon Cloud in accordance with a second generation cloud architecture.
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