Nadella’s Rise As Change Agent Inside Microsoft

Satya Nadella came up throughout the ranks the hard way, with internal opposition. That’s why he’s the appropriate man to alter Microsoft.

The appointment of Satya Nadella to CEO at Microsoft can have come as a surprise to many, but shouldn’t for many who know the corporate best. Forrester was an active Microsoft watcher and consultant since its founding. I’ve worked with the company’s Server and Tools division for the last five years. I’ve met with Satya a pair times prior to now year and had lengthy discussions with managers who’ve worked closely with him (some still at Microsoft, some not). Here is what i will inform you about him from what I’ve learned.

Satya came to Server and Tools division from the web group, where he ran the Bing search engine team. In this time, he learned how online businesses differ from on-premise enterprise applications and the significance in that business of moving fast. He was delivered to Server and Tools to educate them this agile online model.

This move was a little bit an experiment really, because his charter was to bring speed to a business not known for it. Frankly it was unproven whether this approach could fit culturally with this division or work for this class of shopper. The change meant getting not only Windows Azure to transport at this speed (that was logical) however the server OS, SQL Server database, and the remainder of the enterprise software during this division off the linear waterfall development method. It also meant working to transition all its applications over to SaaS and onto Windows Azure ASAP.

Nadella suddenly met some serious cultural and political barriers, with many incumbent managers (most adamant being the SQL Server team) who fought this variation very hard. He refused to go into reverse or compromise at the shift to cloud, and many the managers who refused to get on board aren’t there anymore.

[Desire to learn more concerning the many challenges facing Nadella in CEO role? See Satya Nadella: 6 Must-Dos For Microsoft’s New CEO.]

Nadella found a robust partner at the engineering side, Scott Guthrie (now his successor and president of the Server and Tools Group), to aid him convince the engineering ranks of the advantages of moving to the agile model. Guthrie is the rare executive who maintains his credibility throughout the engineering ranks. Not just can he set direction, manage the cheap, and drive architectural vision, but he can sit at your desk, review your code, and fasten your bugs. It truly is key to how he won over a reluctant engineering group.

Nadella was also instrumental in restructuring the sales compensation model — a step that was critical to moving the corporate and its customers over to a cloud-first strategy. He pushed for commission accelerators for Office 365 and Windows Azure sales — especially as add-ons to existing enterprise agreements.

Nadella is a difficult, numbers-driven leader. He has a name for being very tough, but not a screamer like Ballmer — more low key and thoughtful, but strong.

He still has a number of work to do to get all of Microsoft to embrace agile schedules and maybe an even bigger battle to get its partners and its customers happy with subscriptions and the brand new pace of change. He is usually a little bit of a bull in a China shop on these issues, but i like his approach. He isn’t willing to compromise at the priority of this alteration.

In my opinion his selection is a superb thing for the total direction of the corporate, because he’s a visionary, has passion for change, is making it happen, and knows what it takes to drive change within the unique Microsoft culture. An intruder would have a troublesome time accomplishing this coming in fresh. Time is of the essence for Microsoft to make this variation.

Too many companies treat digital and mobile strategies as pet projects. Listed here are four ideas to shake up your organization. Also within the Digital Disruption issue of InformationWeek: Six enduring truths about selecting enterprise software. (Free registration required.)

James Staten is vp and principal analyst serving infrastructure & operations professionals at Forrester Research.

View Full Bio

More Insights