LinkedIn just announced that it’s opening up its company page APIs. This implies developers can enable marketers to publish content to LinkedIn Company Pages, monitor conversations in real time and get analytics from the pages.

“Initially available to a select group of partners, including Hootsuite, HubSpot, Spredfast, Adobe, Shoutlet, Percolate, Salesforce, and Sprinklr, the outlet of LinkedIn’s Company Pages API implies that all applications may have access to LinkedIn Company Pages,” a LinkedIn spokesperson tells WebProNews. “This will make it easier for marketers to generate and manage content on LinkedIn and use LinkedIn’s new Sponsored Updates option to extend the reach of that content.”

“We wish to enable our clients to administer their content marketing from any tool they’re comfortable using,” says LinkedIn’s Keith Cowing in a blog post. “Opening our Company Page APIs suggests that all applications may have access to LinkedIn Company Pages. This may make it even easier for marketers to generate and manage content on LinkedIn and use our new Sponsored Updates option to extend the reach of that content.”

A couple weeks ago, LinkedIn launched the sponsored updates, and last week, the corporate made them available for all advertisers.