Social media marketing is becoming more and more popular with people from all industries taking advantage of the vast audience that you can advertise to. Different industries use social media for different purposes and can boost their business greatly in doing so.
In the hair and beauty industry social media is becoming a great tool for sharing with friends good salons to visit and new treatments to try. Some salons are offering that customers can be entered into a prize draw if the put up a picture of themselves in the salon having a treatment and share it on their own social media page. This is a great way to advertise as the customer has a prize incentive and in sharing their photo with their friends it will encourage future business for the salon.
Salons are also now offering competitions that you can be entered into for simply sharing a post advertising a new product or treatment which again is building brand awareness and promoting the salon and its services.