Web marketing is essentially a number of processes that are carried out online to improve your reach in terms of number of visitors to your website, this is done in many ways. Online marketing is often split down in to two categories – on page marketing and off page marketing. On page marketing is optimisation that is done actually on your website which is also referred to as SEO (Search Engine Optimisation). Off page marketing is things such as social media marketing, link building and Google Adwords with is online marketing done away from your website but still with the goal of improving the visits to your site.

With any type of marketing it is vital that you track the performance of any marketing campaign you are currently running. This way you can see if it is viable and therefore whether it is worth investing money in. One way you can do this is by checking the statistical information to your website and seeing if the traffic is improving.