As someone who works in the world of online marketing, I often get asked “how much money do I need to invest in online marketing?” by potential clients. The problem is there is no one answer as it all depends on a number of factors.

Competition is one of the biggest deciding factors. If you are a business looking to target a number of broad phrases over a large geographical area then your completion level will be high and therefore so will the amount you need to spend on marketing. If you are a fairly new business with little online presence then you may need to invest heavily initially to get your site up there but then can scale it down a little later on.

Investing too little can be pointless and you will get very little return, ideally speak to a web marketing agency who will be able to advise you of what you should be budgeting for.