If you haven’t heard of GDPR then you must have been hiding over the last few months as it seems to be everywhere. You cannot go online without been asked endlessly through your little application hoard about your consent of late, and may be wondering what it’s being used for.

Essentially, every company that holds your data now has to tell you (more or less) exactly what they’re going to do with that data. Although few will make it easy to click through and investigate, it’s worth doing – surprising how far just a little data and tracking can go.

In the internet fraternity, did we ever really think our data wasn’t going anywhere? The old adage applies, that if you’re not paying for it, you are the product; certainly the industries that thrive do so on the production of property that can really only legally be defined as intellectual, but is nonetheless such. Content. GDPR lays that bare, if you actually read it. Explicit content for everything; totally unenforceable in a digital and distracted age.

Read up about GDPR and see what your rights are as a consumer. You may be surprised to find that previously you were often opted in to things having little idea about it.