With so many people now using smart devices for their browsing and shopping, it is clear to see why a number of businesses are investing money in to creating an app for the Android and IOS stores. An app can be created to give your customers a way of browsing using personalised experiences. It can be created to give them a login to parts of your site and can often be used to send push notifications to them when needed.

The cost of creating an app can vary drastically depending on what you want it to do. If you are a fairly small business, a simple app to mimic your website may cost in the region of £8000- £10000 but if you want to build a login area, set up personalisation and notifications then you may be looking at a lot more. Many of the big players will have spent close to, if not exceeding a million pounds on the creation of their app. Just like a website, an app needs to be very secure. This is something you will need to build in from the start. Apps that require another level of security such as banking apps, will often cost a lot more and will require constant updates to keep them ahead of security advances.