There are a few different forms of Pay per Click advertising. It is essentially where you create an ad and pay to advertise it on platforms such as Google, Bing, Facebook or LinkedIn for example. It is is a form of online marketing which can work extremely well for many businesses. Companies such as Google, Yahoo and Facebook all have a Pay per Click service which you can use which promises to help drive traffic to your website or back to your social media pages. The more specific you are with your keywords and ads the better quality of traffic you will receive. Try and ensure that your ad is set to only show to people who may be interested in and are in the correct location.  This may result in lower clicks but that is not a bad thing as the visitors to your site will be more likely to find the product or service they want – therefore increasing your conversion rate.

The cost you have to pay for running such ads vary greatly. Most ads are set up with a maximum cost per click, meaning that you can set the price. You can keep an eye on this and tweak it over time.