Adobe’s Flash Player is without doubt one of the few plugins on the web that won’t be going anywhere anytime soon. HTML5 has certainly tried to dethrone the net video playback king, however it still lacks most of the features that make Flash so convenient. Which may not be the case sooner instead of later though if Mozilla has its way. Ghacks reports that Mozilla, in its never ending quest to eradicate plugins from the net, has integrated Shumway into the newest version of Firefox Nightly. What’s Shumway, you ask? It’s an open source javascript-based SWF renderer. In other words, it’s Mozilla’s try to create a local Web technology which can do everything Flash does. In a blog post from last year, Mozilla’s Jet Villegas said the Shumway project had two main goals: 1. Advance the open web platform to soundly process rich media formats that were previously only available in closed and proprietary implementations. 2. Offer a runtime processor for SWF and other rich... Read More »

Google was putting out some educational videos about the way to get more out of Google Analytics, and never just those from the recently launched Analytics Academy offering. This one is set a half hour long, and lines Google engineer Andrew Wales discussing how you can get more out of attribution and campaign measurement on Android using Mobile App Analytics. It runs through: campaigns and universal analytics, Google Play campaign measurement (the way it works, implementation, testing and customary issues) and general campaign measurement. Google have been making a number of changes to Analytics. Get a glance at a number of the new stuff here.

Real-time collaboration is a crucial a part of the trendy Web. Actually, you’re able to argue that it’s the major aspect of any modern Web app – just take a look at how much emphasis Google Docs puts on working together. Unfortunately, such collaboration is just currently possible in Web apps built specifically with that during mind, but Mozilla desires to change all that. Mozilla Labs announced today that it’s releasing TogetherJS to the sector. It’s an HTML5-based collaboration tool that adds an identical type of tools which you see in Google Drive to any Web app or site. While it is usually excited about collaboration, TogetherJS is usually a communications tool that allows text and audio chat between two or more people via WebRTC. Here’s an entire list of the features currently enabled by TogetherJS: See the opposite person’s cursor and clicks See scroll position Watch the pages somebody visits on a page Text chat Audio chat using WebRTC Form field synchronization (text fields,... Read More »

Veteran web usability consultant Jakob Nielsen recently gave an “At Google” speak about mobile usability and where it’s headed. Google has now made the debate available for all to peer. If your’e developing a mobile app or site, you might want to provide this guy an hour of some time. He’s one of many biggest names in usability, and has a considerable number of advice. Nielsen, an early consultant at Google years ago, discusses usability guidelines, how they relate to technology, designing for platform, engineering and the way to bring usability to the loads. Nielsen was a Distinguished Engineer at Sun Microsystems within the mid-nineties. He co-founded usability consulting company Nielsen Norman Group, and writes an internet design newsletter called Alertbox. He’s also credited with founding the “discount usability engineering” movement, which helps designers make changes to their interfaces quickly and inexpensively.

A year ago, Facebook launched mobile app install ads, and today, they get video support and the facility for developers to set cost per action bids. Video ads will appear inside the mobile news feed when the user clicks the play button. They are able to then view video featuring the app, which supplies developers the possibility to aim and sell them on it. “Video creative has proven to be a good way to drive engagement in News Feed, and we glance forward to helping developers use their video creative in finding new app installs,” says Facebook’s Radu Margarint in a blog post. He shares here quote from John Clelland, VP, Interactive Marketing at DoubleDown Casino, an early test partner for video mobile app ads: “In our early tests, we found that using video in our mobile app ads ended in increased install rates and decreased costs per install. We’ve seen tremendous success with mobile app ads and are longing for using video to cause... Read More »