If you are a website developer or programmer and look after client’s websites or apps, then you need to ensure that they are updated on a regular basis to ensure that they are secure. If you built the site using WordPress then you may need to update WordPress and any plugins that you use. If you have added in any of your own code then you should also ensure that it is up to date and secure. Often business owners or developers are not aware that there is an issue until their hack becomes compromised. This may mean that someone can hack into the site and add / remove content or even access private information that is on there. If this happens and you have not maintained the site you could find yourself liable for damages. Your client may not be aware of the importance of keeping the site updated in terms of security. It is recommended that you contact them and suggest that they... Read More »
Author: Anthony
Building a directory website
If you have a client that wishes to build a directory website, it is important that they fully understand what is involved, how much it is likely to cost and what needs to be done to make it successful. There are a number of successful directory sites out there, but many have taken time to build up and businesses have had to invest a lot in marketing. Directory websites can be useful as it allows people to look up and compare products or services in their area in one site. If for example you were looking for a hairdresser, you could search a directly site and find all the ones closest to you. You then may be able to compare prices, view images and read reviews to help you make your choice as to which one to use. Setting up a directory site is often not cheap and you will need someone on the ground who is able to go and talk to businesses or... Read More »
How effective is a website at promoting a holiday business?
If you own a property that you want to let as a holiday rental you may be wondering whether a holiday rental website is really necessary to advertise the property, take and convert bookings, or whether owners can simply rely on listing site adverts. The cost of setting up and maintaining a website may be an unnecessary expense and you may not have the knowledge and skill to create and manage it yourself. In recent years, the cost of creating a website for your holiday rental property has reduced, while the number of website templates and rental design agencies has increased so there is no reason for delaying having a website to promote your business and every reason to make the investment necessary to increase trade. There are many advantages to having a good website for your holiday rental business and a custom-built website allows you to demonstrate the unique features and benefits of your holiday rental as well as what the local area has... Read More »
Can you improve your existing website in terms of SEO?
If you already have a website you may wonder if it is possible to improve the SEO and marketing of it without having to have a completely new site. If you have to have a new site then this will obviously add additional costs on to the project which you may not be able to afford right now. Some websites can be worked on and improved without the need to start again whilst others it may not be possibly or even cost effective to try and change, in which case, you will need to have a new site. If for example your website has been hard coded and have no SEO elements then a web agency or individual who is going to do the marketing for you may advise you that they cannot easily work with it. It may actually take them longer to add in all the relevant bits they need to make the improvements than to actually just start again. It may be... Read More »
Finding images to use on your new website
Deciding on which photos and images to use on your website is a very important step. The images can change the whole look of the website and can make a difference between a successful site and one that fails. Often people go through all the hard work of having a great website designed and then ruin it by using images that are pixelated, dull or simply not very good. When a visitors first lands of a website, the images may be the first thing they notice, especially if it is a header image. If it is stretched or pixelated and doesn’t look professional, that is the first impression they will get of your business. You can usually hire a photographer to come and take pictures of your premises, products and staff members for around £150 for half a day. This will usually give you enough images to use on a standard brochure site. If you have lots of products then you may need to hire... Read More »