Having a new website created or having amendments made to your existing site can be costly. What may seem like a small job to you could require hours of programming and therefore come with a large price tag. It is important to understand what costs are involved and what elements are the most costly. You need to ensure that you have a budget in mind and that know if you have any flexibility on that. If for example you have a maximum of a thousand pounds then you should make that clear when agreeing to any additional work. Often additional costs spring up when the brief has not been fully understood. It is important to give the design and programming team as much information as possible as even send them examples of sites that you like. If you feel like the costs are spiralling then arrange a meeting with your web agency to discuss what is happening and how you can keep costs low. They... Read More »
Author: Anthony
Costing a website for a small business
If you are a website design and programmer and are self employed or run your own business you must get used to pricing projects. It is not always easy to price a web site project as often the client does not always know exactly what they want or need. Ideally you want to be able to show them an example of what they will get for their money and have a detailed plan as to what you would include in the initial build. If the client is a very small business or self employed person then they may not have a huge budget to spend. They will likely not need a massive site to start with so it is important that you price it accordingly. Setting you prices too high will mean that you may miss out on these sorts of sites which can often be relatively easy and hassle free. Try and stage your package prices accordingly so there are multiple options available. Be... Read More »
What is Webmaster Tools and how can it be used to help your business?
Google provide a number of free tools for business owners and marketing agencies to use to help them improve their website, analyse statistics, create adverts and report changes. These tools include Google Analytics, Google Webmaster Tools and Google Adwords. Many of the functions available within these tools are immensely important to helping you to improve your site and in turn get more traffic / sales. Google’s Webmaster Tools is a free bit of software which you can link to any sites that you own / manage. There are a few ways in which you can verify your access making it really straight forward. Once added to your secure control panel you can submit sites maps, track searches, have an overview of rankings and find out any issues that Google may have found when it crawled your site. These issues may include pages that are not loading, pages that are redirecting to another site or pages that do not display on a mobile device or take... Read More »
Mobile marketing – the way forward for 2020?
With many businesses having to adapt as to how they sell to the public, mobile marketing is becoming increasingly important. Mobile marketing has grown massively over the last decade as more and more people are using their phones to not only search the internet but to make purchases. With the pandemic hitting hard over the last 6 months, many businesses have had to stop trading face to face altogether or limit the ways in which they do it. If possibly they need to try and sell products or services with as little face to face contact as possible. Mobile marketing is a great way to keep in touch with your customers or attract new customers whist minimising any risks of contact. When doing mobile marketing you will be looking to contact people through their mobile devices such as a phone or tablet via websites, email, SMS and MMS, social media, and apps. It is important to make sure that your website or App is compatible... Read More »
How to use Facebook for marketing?
Facebook can be used in a number of ways. Originally it was mostly students that used Facebook to keep in contact with other students or to reconnect with their childhood friends, but overtime it has grown massively and is now used all over the world by individuals but also businesses. Many companies are now using social media to be marketing their business as they can see the huge potential it can have. There are several social media sites that you can use, but the most popular ones are usually Facebook, Twitter and Instagram. Each platform has its own advantages, for example, Instagram is great if you are looking to share images of your work and great a portfolio. Facebook is brilliant at being able to allow you to target a specific audience, especially with the paid for advertising. If you have a business that deals directly with the public then social media is especially important as you can connect with individual users on a personal... Read More »