As gyms and sports centres have been closed for so long due to the current restrictions on daily life it is not surprising that many people have turned to the internet to look for ways to keep fit and lose weight. There are lots of applications available to help and support people on their journey towards a healthier lifestyle but how successful are they at motivating their users? The apps that are probably going to be the most effective are those that regularly message the user with prompts for example to either take exercise or drink water. It is this frequent communication that makes the user remember to continue with whatever plan they are following. Some of the fitness websites and apps require a subscription fee and provide a more personalised programme for the health-conscious individual. There are often motivational podcasts that can be accessed, and even online chats made available with a trained fitness expert giving users the opportunity to ask questions about their... Read More »
Author: Anthony
What are the best ways to increase traffic to your website?
Many business owners who set up their company website are surprised to find that it takes a while to get your site known and functioning effectively in terms of bringing in business so what are the best ways to increase traffic to your website? Email marketing is one way to get your website known and can be highly effective if targeted at the right people. It is an inexpensive way to promote your business and encourage people to visit your site and subscribe. By tracking the source of new enquiries, you will be able to identify the most effective strategy. Linking your site to social media platforms is another way of potentially growing your website traffic as for many people this is the first port of call when looking to buy products and services. Keeping the pages up to date and consistently posting on your social media will increase the chances of further enquiries directed to your website. A highly effective strategy when trying to... Read More »
Maintaining your website on a regular basis
When you decide that your business would benefit from an online presence such as a website you may decide to design and launch it yourself or employ a web designer to do this for you. Some business owners fail to think about the ongoing maintenance of the website that is required to keep the functionality and relevance on track and to ensure that visitors to your site convert into sales. It is time consuming to make sure that your website is optimised on a regular basis but if your company relies heavily on business generated through your website it is vitally important to do this. Employing a web content strategist to keep your website up to date and optimised is a sensible move as they will have expert knowledge about the most effective way of achieving the results you need and the cost of using their services will easily be recouped from extra business that is generated. As a business owner you will need to... Read More »
Should you invest money in to acquiring high quality images for your website or marketing?
Regardless of if you are designing a website, flyer, brochure or any other promotional material you should always use quality graphics. There is often a noticeable difference between high quality images and poor quality ones. Images should not be distorted or stretched, should be clear and not pixelated and should be the correct colour tones. All too often, businesses will websites or flyers that display poor quality images and therefore make the company look cheap and unprofessional. This is sometimes enough to put people off using them and they go elsewhere. You can buy graphics from a number of places online such as Istock or Getty or you can ask for a designer to create one for you based on an idea you have. You must insure that the graphic that you purchase are big enough for the purpose you need it for or ideally is in a vector format which means the size can be altered without the image distorting when enlarged. Quality graphics... Read More »
Why is it important to chose the right hosting?
All websites need to be hosted on a server. Hosting is essentially the place where all the website files are stored and called upon when someone visits your site. Nowadays there are a number of different types of hosting packages you can choose from and all have their advantages and disadvantages. It may be that you do not know what hosting company you use as you pay for it as part of your web management package through a web company. Having the correct hosting company is not only important in terms of back up and restoring the files (should you need to in the situation of a hack or error in coding) but also to ensure that you have enough bandwidth to cope with the levels of traffic to your website along. The hosting company should also offer a secure server with regular security updates and support. The hosting of your website can also have an effect on how well your site performs on the... Read More »