Google provide a number of free tools for business owners and marketing agencies to use to help them improve their website, analyse statistics, create adverts and report changes. These tools include Google Analytics, Google Webmaster Tools and Google Adwords.

Many of the functions available within these tools are immensely important to helping you to improve your site and in turn get more traffic / sales.

Google’s Webmaster Tools is a free bit of software which you can link to any sites that you own / manage. There are a few ways in which you can verify your access making it really straight forward.  Once added to your secure control panel you can submit sites maps, track searches, have an overview of rankings and find out any issues that Google may have found when it crawled your site. These issues may include pages that are not loading, pages that are redirecting to another site or pages that do not display on a mobile device or take too long to load for example.

This tool is a must for anyone who is looking to take their marketing to the next level as it really can help transform a website from one the is mediocre to one that is great.