If you are the owner of a website, it is important that you keep an eye on what is happening with the site. You should try and track your rankings for your most important keywords and you can either do this manually or you can use one of the many different types of software that can do this on an automated basis for you. You may find that your rankings move up and down a bit weekly anyway but if you start to notice that some or all of your rankings are starting to drop week on week then you may need to start doing some investigation work. If you have a web marketing agency that you work with on a regular basis, then they will be able to look into this and advise you on what they believe has happened. If not, then you may wish to approach one who can tell you what you need to do to get it going in the... Read More »
How to increase your website conversions
When looking at how effective your website is you first need to ensure you know what your main goal is. It is very important to ensure that you know what the main aim of the site is as hen you can gauge how effective your site is at ensuring that goal is met. Many people focus entirely on getting traffic to a website and do not stop to consider if the website is designed in such a way that it will convert visitors into enquiries or sales. If you want to sell products or services online then you will need to have an ecommerce website. You will want your visitors to make a purchase on the site via the online checkout so this process should be easy and straightforward. A site can function really well and get found on the search engines with easy, but if site does not work as it should or the information the visitor needs is not easily accessible or available,... Read More »
Maintaining the security of your client’s websites
If you are a website developer or programmer and look after client’s websites or apps, then you need to ensure that they are updated on a regular basis to ensure that they are secure. If you built the site using WordPress then you may need to update WordPress and any plugins that you use. If you have added in any of your own code then you should also ensure that it is up to date and secure. Often business owners or developers are not aware that there is an issue until their hack becomes compromised. This may mean that someone can hack into the site and add / remove content or even access private information that is on there. If this happens and you have not maintained the site you could find yourself liable for damages. Your client may not be aware of the importance of keeping the site updated in terms of security. It is recommended that you contact them and suggest that they... Read More »
Building a directory website
If you have a client that wishes to build a directory website, it is important that they fully understand what is involved, how much it is likely to cost and what needs to be done to make it successful. There are a number of successful directory sites out there, but many have taken time to build up and businesses have had to invest a lot in marketing. Directory websites can be useful as it allows people to look up and compare products or services in their area in one site. If for example you were looking for a hairdresser, you could search a directly site and find all the ones closest to you. You then may be able to compare prices, view images and read reviews to help you make your choice as to which one to use. Setting up a directory site is often not cheap and you will need someone on the ground who is able to go and talk to businesses or... Read More »
How effective is a website at promoting a holiday business?
If you own a property that you want to let as a holiday rental you may be wondering whether a holiday rental website is really necessary to advertise the property, take and convert bookings, or whether owners can simply rely on listing site adverts. The cost of setting up and maintaining a website may be an unnecessary expense and you may not have the knowledge and skill to create and manage it yourself. In recent years, the cost of creating a website for your holiday rental property has reduced, while the number of website templates and rental design agencies has increased so there is no reason for delaying having a website to promote your business and every reason to make the investment necessary to increase trade. There are many advantages to having a good website for your holiday rental business and a custom-built website allows you to demonstrate the unique features and benefits of your holiday rental as well as what the local area has... Read More »