Deciding on which photos and images to use on your website is a very important step. The images can change the whole look of the website and can make a difference between a successful site and one that fails. Often people go through all the hard work of having a great website designed and then ruin it by using images that are pixelated, dull or simply not very good. When a visitors first lands of a website, the images may be the first thing they notice, especially if it is a header image. If it is stretched or pixelated and doesn’t look professional, that is the first impression they will get of your business. You can usually hire a photographer to come and take pictures of your premises, products and staff members for around £150 for half a day. This will usually give you enough images to use on a standard brochure site. If you have lots of products then you may need to hire... Read More »
Are you concerned about how much your website project is going to cost?
Having a new website created or having amendments made to your existing site can be costly. What may seem like a small job to you could require hours of programming and therefore come with a large price tag. It is important to understand what costs are involved and what elements are the most costly. You need to ensure that you have a budget in mind and that know if you have any flexibility on that. If for example you have a maximum of a thousand pounds then you should make that clear when agreeing to any additional work. Often additional costs spring up when the brief has not been fully understood. It is important to give the design and programming team as much information as possible as even send them examples of sites that you like. If you feel like the costs are spiralling then arrange a meeting with your web agency to discuss what is happening and how you can keep costs low. They... Read More »
Costing a website for a small business
If you are a website design and programmer and are self employed or run your own business you must get used to pricing projects. It is not always easy to price a web site project as often the client does not always know exactly what they want or need. Ideally you want to be able to show them an example of what they will get for their money and have a detailed plan as to what you would include in the initial build. If the client is a very small business or self employed person then they may not have a huge budget to spend. They will likely not need a massive site to start with so it is important that you price it accordingly. Setting you prices too high will mean that you may miss out on these sorts of sites which can often be relatively easy and hassle free. Try and stage your package prices accordingly so there are multiple options available. Be... Read More »
What is Webmaster Tools and how can it be used to help your business?
Google provide a number of free tools for business owners and marketing agencies to use to help them improve their website, analyse statistics, create adverts and report changes. These tools include Google Analytics, Google Webmaster Tools and Google Adwords. Many of the functions available within these tools are immensely important to helping you to improve your site and in turn get more traffic / sales. Google’s Webmaster Tools is a free bit of software which you can link to any sites that you own / manage. There are a few ways in which you can verify your access making it really straight forward. Once added to your secure control panel you can submit sites maps, track searches, have an overview of rankings and find out any issues that Google may have found when it crawled your site. These issues may include pages that are not loading, pages that are redirecting to another site or pages that do not display on a mobile device or take... Read More »
Mobile marketing – the way forward for 2020?
With many businesses having to adapt as to how they sell to the public, mobile marketing is becoming increasingly important. Mobile marketing has grown massively over the last decade as more and more people are using their phones to not only search the internet but to make purchases. With the pandemic hitting hard over the last 6 months, many businesses have had to stop trading face to face altogether or limit the ways in which they do it. If possibly they need to try and sell products or services with as little face to face contact as possible. Mobile marketing is a great way to keep in touch with your customers or attract new customers whist minimising any risks of contact. When doing mobile marketing you will be looking to contact people through their mobile devices such as a phone or tablet via websites, email, SMS and MMS, social media, and apps. It is important to make sure that your website or App is compatible... Read More »