With many businesses having to adapt as to how they sell to the public, mobile marketing is becoming increasingly important. Mobile marketing has grown massively over the last decade as more and more people are using their phones to not only search the internet but to make purchases. With the pandemic hitting hard over the last 6 months, many businesses have had to stop trading face to face altogether or limit the ways in which they do it. If possibly they need to try and sell products or services with as little face to face contact as possible. Mobile marketing is a great way to keep in touch with your customers or attract new customers whist minimising any risks of contact. When doing mobile marketing you will be looking to contact people through their mobile devices such as a phone or tablet via websites, email, SMS and MMS, social media, and apps. It is important to make sure that your website or App is compatible... Read More »
How to use Facebook for marketing?
Facebook can be used in a number of ways. Originally it was mostly students that used Facebook to keep in contact with other students or to reconnect with their childhood friends, but overtime it has grown massively and is now used all over the world by individuals but also businesses. Many companies are now using social media to be marketing their business as they can see the huge potential it can have. There are several social media sites that you can use, but the most popular ones are usually Facebook, Twitter and Instagram. Each platform has its own advantages, for example, Instagram is great if you are looking to share images of your work and great a portfolio. Facebook is brilliant at being able to allow you to target a specific audience, especially with the paid for advertising. If you have a business that deals directly with the public then social media is especially important as you can connect with individual users on a personal... Read More »
Do fitness applications really motivate us?
As gyms and sports centres have been closed for so long due to the current restrictions on daily life it is not surprising that many people have turned to the internet to look for ways to keep fit and lose weight. There are lots of applications available to help and support people on their journey towards a healthier lifestyle but how successful are they at motivating their users? The apps that are probably going to be the most effective are those that regularly message the user with prompts for example to either take exercise or drink water. It is this frequent communication that makes the user remember to continue with whatever plan they are following. Some of the fitness websites and apps require a subscription fee and provide a more personalised programme for the health-conscious individual. There are often motivational podcasts that can be accessed, and even online chats made available with a trained fitness expert giving users the opportunity to ask questions about their... Read More »
What are the best ways to increase traffic to your website?
Many business owners who set up their company website are surprised to find that it takes a while to get your site known and functioning effectively in terms of bringing in business so what are the best ways to increase traffic to your website? Email marketing is one way to get your website known and can be highly effective if targeted at the right people. It is an inexpensive way to promote your business and encourage people to visit your site and subscribe. By tracking the source of new enquiries, you will be able to identify the most effective strategy. Linking your site to social media platforms is another way of potentially growing your website traffic as for many people this is the first port of call when looking to buy products and services. Keeping the pages up to date and consistently posting on your social media will increase the chances of further enquiries directed to your website. A highly effective strategy when trying to... Read More »
Maintaining your website on a regular basis
When you decide that your business would benefit from an online presence such as a website you may decide to design and launch it yourself or employ a web designer to do this for you. Some business owners fail to think about the ongoing maintenance of the website that is required to keep the functionality and relevance on track and to ensure that visitors to your site convert into sales. It is time consuming to make sure that your website is optimised on a regular basis but if your company relies heavily on business generated through your website it is vitally important to do this. Employing a web content strategist to keep your website up to date and optimised is a sensible move as they will have expert knowledge about the most effective way of achieving the results you need and the cost of using their services will easily be recouped from extra business that is generated. As a business owner you will need to... Read More »