Facebook can be used in a number of ways. Originally it was mostly students that used Facebook to keep in contact with other students or to reconnect with their childhood friends, but overtime it has grown massively and is now used all over the world by individuals but also businesses. Many companies are now using social media to be marketing their business as they can see the huge potential it can have. There are several social media sites that you can use, but the most popular ones are usually Facebook, Twitter and Instagram. Each platform has its own advantages, for example, Instagram is great if you are looking to share images of your work and great a portfolio. Facebook is brilliant at being able to allow you to target a specific audience, especially with the paid for advertising. If you have a business that deals directly with the public then social media is especially important as you can connect with individual users on a personal... Read More »
Do fitness applications really motivate us?
As gyms and sports centres have been closed for so long due to the current restrictions on daily life it is not surprising that many people have turned to the internet to look for ways to keep fit and lose weight. There are lots of applications available to help and support people on their journey towards a healthier lifestyle but how successful are they at motivating their users? The apps that are probably going to be the most effective are those that regularly message the user with prompts for example to either take exercise or drink water. It is this frequent communication that makes the user remember to continue with whatever plan they are following. Some of the fitness websites and apps require a subscription fee and provide a more personalised programme for the health-conscious individual. There are often motivational podcasts that can be accessed, and even online chats made available with a trained fitness expert giving users the opportunity to ask questions about their... Read More »
What are the best ways to increase traffic to your website?
Many business owners who set up their company website are surprised to find that it takes a while to get your site known and functioning effectively in terms of bringing in business so what are the best ways to increase traffic to your website? Email marketing is one way to get your website known and can be highly effective if targeted at the right people. It is an inexpensive way to promote your business and encourage people to visit your site and subscribe. By tracking the source of new enquiries, you will be able to identify the most effective strategy. Linking your site to social media platforms is another way of potentially growing your website traffic as for many people this is the first port of call when looking to buy products and services. Keeping the pages up to date and consistently posting on your social media will increase the chances of further enquiries directed to your website. A highly effective strategy when trying to... Read More »
Maintaining your website on a regular basis
When you decide that your business would benefit from an online presence such as a website you may decide to design and launch it yourself or employ a web designer to do this for you. Some business owners fail to think about the ongoing maintenance of the website that is required to keep the functionality and relevance on track and to ensure that visitors to your site convert into sales. It is time consuming to make sure that your website is optimised on a regular basis but if your company relies heavily on business generated through your website it is vitally important to do this. Employing a web content strategist to keep your website up to date and optimised is a sensible move as they will have expert knowledge about the most effective way of achieving the results you need and the cost of using their services will easily be recouped from extra business that is generated. As a business owner you will need to... Read More »
Should you invest money in to acquiring high quality images for your website or marketing?
Regardless of if you are designing a website, flyer, brochure or any other promotional material you should always use quality graphics. There is often a noticeable difference between high quality images and poor quality ones. Images should not be distorted or stretched, should be clear and not pixelated and should be the correct colour tones. All too often, businesses will websites or flyers that display poor quality images and therefore make the company look cheap and unprofessional. This is sometimes enough to put people off using them and they go elsewhere. You can buy graphics from a number of places online such as Istock or Getty or you can ask for a designer to create one for you based on an idea you have. You must insure that the graphic that you purchase are big enough for the purpose you need it for or ideally is in a vector format which means the size can be altered without the image distorting when enlarged. Quality graphics... Read More »