The ease with which software applications will also be created and connected to corporate systems has changed the character of commercial software development.
The growing ease of application development has empowered users, enabling them to create software that when required significant time and expense. More users are turning to cloud-based platforms to become developers, building their very own business apps to support a growing range of commercial processes. Often, these apps are considered “disposable,” meaning they’re built for a particular process need after which tossed out, never for use again.
What might sound like a waste of cash is the byproduct of added efficiency within the workplace. So-called “disposable apps” are showing up across industries and at companies of all styles and sizes. Even large-scale Fortune 100 companies like Kimberly-Clark, Wells Fargo, and Shell have embraced the agility and hyper focus of disposable apps. These global companies can maintain the responsiveness and workflow efficiency of startups by building and running faster business applications — even for core and mission-critical processes — with minimal need for IT support or oversight.
We recently had a producing client that desired to involve its customers in reviewing the features of a brand new product it was launching. Rather than sending emails and inquiring for feedback — a standard but often inefficient effort — the corporate developed an app where customers could take pictures of the product with their phone to indicate problems and supply feedback on features and product functionality. In precisely 10 days, that they had about 1,000 people participate and were ready to gain new insights into product features that needed changing. By making the changes deemed necessary by their customers, they ended up delivering an improved, more useful product. At that time, the app was now not needed and shelved. But after only 10 days it had done the job and its brief lifespan was greater than justified by the velocity and simplicity with which it was built.
[Big Dropbox user? Consider these companion apps. Read Dropbox: 7 Apps So as to add On.]
Disposable apps are possible because of evolving technology innovation within platforms that make it easy to gather, deploy, and run apps with drag-and-drop, code-free tools. These apps can use data from anything service-enabled, including line-of-business systems or web-based APIs, and can present that data on a variety of devices.
Our workforce no longer has the patience to wait for lengthy IT implementations or high-priced development projects. People have problems they want solved and they’ll find a way to solve them — fast.
I saw a great example of this during the massive Chicago labor strike back in 2012. After a disagreement between union workers and the collective bargaining unit resulted in the halt of nearly all construction projects in the city, union folks created a way for laborers to get back to work under a new project contract. In just four hours, they created an app that allowed contractors and workers to sign a new contract, scan that contract, and send it up for corporate approval and have names published to the union membership website in just 15 minutes (a requirement to work on transportation projects in Illinois). With more than 800 people signing up a day in the first couple of days alone, this was cutting significant revenue from the other side of the fence and they were eager to settle the strike.
Four days later, they reached a compromise and the strike ended, but not before the union was able to show the value of putting dynamic software into the hands of everyday people solving major business problems. Without having to think through a lengthy IT process or expensive implementation, the organizers were able to evaluate the problem and come up with an app that was easy to build and use for the brief time they needed it.
What happened with our manufacturing customer and with the union in Chicago is a phenomenon I’m seeing more and more. There’s an increased willingness to experiment on new, often temporary, uses for software around forms, workflow, reports, and data management. When these customers become agile enough to build their own apps in this way, they begin to envision new uses for these technologies that might have gone unconsidered or deemed too cost-prohibitive to carry out for temporary or “disposable” activities.
The term “disposable apps” doesn’t necessarily mean that you have to throw out the application after a one-time use, but the point is that you could. The ease and economy of use is such that you could decide to throw out the application after you’re done with it.
Technology continues to widen the scope of what a company can build on its own for all sorts of industrial processes, and what we’re seeing now with disposable apps demonstrates what becomes possible when the power to create software moves beyond the IT group to the perimeters of the organization.
Engage with Oracle president Mark Hurd, NFL CIO Michelle McKenna-Doyle, General Motors CIO Randy Mott, Box founder Aaron Levie, UPMC CIO Dan Drawbaugh, GE Power CIO Jim Fowler, and other leaders of the Digital Business movement on the InformationWeek Conference and Elite 100 Awards Ceremony, to be held together with Interop in Las Vegas, March 31 to April 1, 2014. See the complete agenda here.
Adriaan van Wyk is the CEO of K2, a number one enterprise organization that creates and helps run business applications, including forms, workflow, data, and reports. Adriaan and his co-founders have grown K2 from a small South African startup to a world company with software … View Full Bio
More Insights