When you glance out the window today, the view might look in regards to the same as yesterday. But do not be deceived — our world is being transformed by a brand new, often invisible, reality. Everything from how our electrical energy is delivered, to how and where we shop and pay for goods and services, is undergoing great upheaval, transforming how we conduct our lives.
Entire industries were revolutionized by the transformative forces of digitization enabled by new consumer-oriented technologies — namely, social, mobile, analytics and the cloud, or what we call “the SMAC Stack.” Consider that MasterCard now describes itself first as a technology company and second as a payments industry leader, and little wonder, considering its success facilitating mobile commerce. Much of the disruption is invisible, as data events occur without our awareness — attributable to transponders and digital tags — as we drive our cars, navigate airports, walk the aisles of a shop or go through our virtual workdays at home or within the office.
Each of those initiatives — which could flourish only on an integrated physical-digital backbone — delivers a mess of advantages to the U.S. economy and society as an entire. As an instance, aggressive development of those initiatives will boost our global competitiveness, as U.S.-based technology and manufacturing firms become leading providers of cutting-edge capabilities. As these initiatives mature, they may increase productivity, lower upfront computing investments and inspire entrepreneurship. Individuals, meanwhile, will realize higher quality of life due to convenience, safety and reduced energy use of those initiatives. As an illustration, by delivering key business and technology services via the cloud, companies can quickly scale computing power and investment as operating imperatives dictate, accelerating return on investment and freeing up capital for innovation.
Connecting physical infrastructure to the net is a logical next step in cloud computing. IT services was heading steadily to the cloud, but sooner or later, companies will begin moving more critical business processes there to grab the competitive high ground. By deploying private, public or hybrid cloud services, organizations can deliver a standardized suite of industrial utilities in areas which include order management and digital asset management (e.g., videos and other online content), or industry-specific functions reminiscent of medical management (in healthcare) and clinical trials (in life sciences), to employees, business partners and customers. Cloud-enabled process standardization renders key tasks more repeatable, efficient and accurate, thereby allowing capital expenditure and human resources to be desirous about activities which are truly market-differentiating.