If you have an ecommerce website you may feel like you struggle to get all the information on the site without clogging it up with information that may only be relevant to a small number of people. If this information is relevant then it may also be good for your search engine optimisation and improve your rankings but some data such as technical information may not be as important for the search engines.

When looking at your product page make sure that you give the customers the main information they need instantly then allowing them the option to get further information should they need to. Some of the best ecommerce websites work by having a picture of the product with a title and short description and price. Below that they often then have a further description, technical specifications or data and possible reviews. Adding read more buttons or putting technical data in downloadable PDF’s will help keep your page tidy without having a negative effect on your visitor satisfaction.

If you have multiple physical locations where items can be collected from then giving the user the option to check if that product is in stock at their chosen store can really help clinch a sale.