Amazon Mobile App Developers Now Have Access To Analytics, A/B Testing

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Despite building Fire OS on top of Android, Amazon wants developers to select its platform over Android or iOS when building apps. During the last year, it’s become easier to recommend the platform as Amazon has leveraged the facility of AWS to provide quite a lot of services to developers which are typically hard to implement on their lonesome.

Amazon announced today that it’s continuing so as to add value to its platform with the addition of analytics and A/B testing to all developers who make apps for the Amazon Appstore. Because the retailer notes, developers “who build their very own analytics and testing solutions are forced to spend time on building and scaling backend services.” By providing the services through AWS, Amazon says developers can come again to doing what they do best – building content.

“Mobile developers really need to grasp how customers are using their app,” said Mike George, Vp of Amazon Appstore, Games and Cloud Drive. “We’ve spent years at Amazon using data, analytics, and A/B testing to repeatedly improve the experience of consumers who shop with us. We would have liked to bring those self same advanced tools to mobile app developers to assist them improve their customers’ experience.”

Here’s what both the analytics and A/B testing services will bring for your apps:

  • Analytics – the Analytics service provides usage metrics on daily and monthly active devices, sessions, retention, and in-app purchase revenue. These metrics are updated continually and come within 60 minutes of the knowledge being received. When using this service, developers can quickly assess how, for instance, launch day goes or how a brand new feature may well be affecting retention.
  • A/B Testing – the A/B Testing service allows mobile developers to simultaneously test as much as five different in-app experiences to comprehend which experience is most successful according to conversion, clicks, or other criteria they define. A developer simply must integrate the SDK and the service handles all the complex statistical calculations on behalf of the developer. The service then presents the outcomes in an easy web dashboard that shows which experience is finest and statistically significant.

    • If it’s good to know more about analytics, look at Amazon’s page for the service. It features a download for the beta SDK. As for A/B testing, go here to benefit more and to seize the beta SDK download. Both tools come in for Android, Fire OS and iOS apps.

    [Image: Amazon Developers]