Facebook announced today that it has launched an important update to its Android SDK, bringing Share Dialog and support for the thing API to the operating system.
“The Share Dialog offers a light-weight and consistent technique to enable sharing to noticeably enhance people’s sharing experiences out of your app,” says Facebook’s Chris Lang. “People now give you the chance to share activity out of your apps while not having to login to Facebook first, eliminating as much as 3 extra steps required for login when sharing via the feed dialog. With only one line of code, you possibly can enable people to begin sharing in a fascinating way that permits them to tag friends and share where they’re. Further, the proportion Dialog includes support for publishing Open Graph actions to make it easier for folks to inform their stories.”
Documentation for Share Dialog on Android are located here.
The Object API lets developers directly create Open Graph objects, so that they not ought to host webpages with Open Graph tags. More in this here.
Facebook can be launching (in beta) the power to publish and measure app events for Android apps.
“Previous versions of the SDK allowed developers and advertisers to measure installs driven from our mobile app install ads product,” Lang explains. “With app events, now you can also measure the combination selection of times a predefined action was taken within your app, inclusive of ‘add to cart’ in a commerce app, ‘level achieved’ in a game, or other custom events that enable you understand the engagement and ROI coming out of your mobile ads on Facebook. Over the subsequent several months, we are going to be engaged on improving our optimization and insights and developing new features in order to further leverage app events.”
They’re also launching App User ID for custom audiences, which lets developers reach those that have taken specific actions inside the app (like installs or purchases) by defining an App User ID, and uploading the list in Facebook’s ad tool as a custom audience.
Finally, they’ve updated the Facebook Login UI, saying that it converts at a better rate in tests. The Android Dev Center has also been updated.
According to the corporate, 73% of the highest 100 grossing Android apps integrate with Facebook. Facebook has over 800 million mobile users.