Facebook announced that it has a brand new way for developers to gets started with mobile app install ads. They could now achieve this by just copying and pasting their app’s Google Play or Apple App Store URL into the Ads Create Tool.

“If you’re new to developing on Facebook, it is the quickest approach to start advertising your mobile app, and you’ll measure click-through rates to your campaign,” says Facebook’s Chris Pan in a blog post.

“As you gain experience and scale with Facebook, we encourage you to measure installs and optimize your bid for installs,” says Pan. “To start measuring installs, 1) register your app with Facebook and a pair of) integrate our SDK or work with a mobile measurement partner. After you complete these steps, you may then simply input the app’s URL into the ads create tool to run mobile app install ads at anytime one day and measure installs.”

Facebook also released an update for its iOS SDK. This comes with bug fixes and “minor” enhancements. You are able to check that out here.