If you have a business in the retail sector then you will already have started the Christmas countdown. Many businesses change the look and theme of their website over the festive period, this may include banners, the countdown to Christmas or showcasing Christmas themed products.

One idea that works really well for retailers is to have a Christmas advent calendar on your website. Each day someone visits they get to click on a door and reveal a new offer. The offer may be a discount code, a freebie or entry into a prize draw. Not only does this make your site fun and more interactive it entices people to come back to your site every day. It may be worth also having daily deals as another way of encouraging people to come back to the site.

Many websites in the retail industry see a rise in traffic as they approach Christmas so you need to be sure that your current hosting package can cope with this demand. If you are on a cloud server then the hosting should automatically adjust to give you the bandwidth needed. If your server is not able to cope with the load then the site will become unavailable and you may miss out on sales or enquiries.