Google has just extended an invite to developers and marketers to participate within the beta for the true Time Reporting API for Google Analytics.

Google first launched real time analytics back in 2011. Since then, it’s been a must-use feature of Google Analytics, giving people a glimpse at where there traffic is coming from because it is occurring.

“Manually taking action and being informed in regards to the immediate performance of your site is amazing, however it’s not realistic to sit down at your computer 24/7 and benefit from these insights,” Google says in a blog post. “Also and maybe more importantly, your reflexes can never be as fast as computers. So the subsequent logical step has always been to programmatically take action using real-time analytics.”

With the API, you may make queries about real-time data and use the information in various apps to fit your needs.

“One of the immediate use cases is to regulate the content in your webpage,” the corporate says. “For example, you are able to query the API for the pinnacle visited URLs to build a top trending content widget with the choice of active readers. a website may additionally use what I call the ‘web counter 2.0′, intending to display the active visitor count in real-time. Seeing the variety of visitors also viewing a work of content has various subtle effects resembling making a sense of community and credibility.”

Check out how Clancy Childs is using it to display realtime visitors on a pebble smart watch (pictured). That offers you advisable of the probabilities this API really opens up.