Google showed off Tag Manager for Mobile Apps at Google I/O earlier this year, but now it’s available so that it will use.

Now, you don’t need to wait until you’re able to push an update for your mobile app to make tag-related changes that impact campaigns, a process that simply doesn’t make plenty of sense.

As Google Tag Manager product manger Russell Ketchum says, “Mobile Apps pose a novel set of challenges for marketers and developers. On the internet, you may iterate on content and contours in near-real-time and deploy conversion tracking, Remarketing, analytics and other tags to measure the consequences in your users. Apps, then again, are effectively frozen on the point of user install. Making even the slightest change means waiting until your next update makes its way in the course of the various app stores or even then, you can’t be certain all your users will update quickly, if in any respect.”

“The surprisingly static nature of Mobile Apps creates significant problems,” he adds. “Forget so as to add an event to a key button press? Tough! Must add conversion tracking for a final minute campaign? Too bad! Realize you would like to change a vital configuration setting? Sorry, not possible… that’s, in the past! Previewed at Google I/O earlier this year, today we’re launching Google Tag Manager for Mobile Apps.”

Rather than waiting until you push an update, you could simply update it once with Google Tag Manager for Mobile apps, after which change stuff as needed while not having to update the app further.

To use it, include the brand new Google Analytics SDK to your app. It’s available for both iOS and Android. Then, push events to the information layer. Once they’re registered, they are often used to trigger Google Tag manager tags and macros. Use the net interface to jot down rules an determine when tags ought to be utilized.

More here.