Many companies start off with having a website that specifically targets the local area. Once the business is established they may wish to start looking to venture further a field and combat other locations.

There are many ways in which you can do this, and ideally you want to explore a few different marketing avenues to gain the best possible results. To be able to successfully target multiple locations you need to create additional content that mentions the products or services that you offer in these areas. You will not be found for a location that you have mentioned on your website.

Pay per click is a great way to target locations as it allows you to create specific ads and show them only to a selected geographical location.

A web design agency will be able to advise you of the correct route to follow and the expected level of competition for certain areas.