As with any investment, it is important to try and constantly monitor your web marketing and the effect it is having on your business. Some business, for example, those that only sell online, may be able to monitor their web marketing very accurately. If they see an increase in traffic to the website and sales then they will know that their marketing is working. But other businesses may find it a little more difficult. It may be that your website is purely a portal to give information and to gain enquiries. If this is the case you may take many calls over the phone. It can be hard to know exactly where the enquiry has come from so making it harder to track the success of your marketing within different avenues.

You may wish to consider having different telephone numbers, splash pages or even promo codes to try and track the progress of different marketing strategies more accurately.