PPC stands for Pay per Click and it is basically an online advert that viewers can click on to go through to the chosen website. Each time your ad is clicked you will be charged a fee. Google has the largest PPC program which is called Google Adwords. These ads can not only appear on the search results pages but can also be shown on other websites.

Setting a campaign up is relatively easy but setting it up correctly is a different matter. There are so many settings and areas that can be adapted to help you with what you want to achieve. For instance, you can set up different ads for geographical locations, allowing you to make the ad very specific. If you are an electrician you could create an ad such as “Qualified, reliable Electrician in Shropshire”, for example rather than just “Qualified, Reliable Electrician”. This will make your click through rates higher as people will automatically assume you are based in that area even if you only serve the area rather than actually live / work from there.