Amazon is the world’s largest online retailer and it sells nearly everything. It’s also host to 1 of the world’s largest mobile platforms with its Kindle Fire devices and Amazon Appstore for Android. Now the retailer is combining the 2. Amazon announced today the launch of the Mobile Associates API. It’s a brand new tool that enables developers to integrate Amazon’s retail store into their mobile apps. In other words, a developer could sell physical items via in-app purchases, and the sale of these physical items will be handled by Amazon’s retail operation. “Developers now be capable of create an excellent deeper connection between their app and the goods customers value and buy through Amazon.com,” said Mike George, Vp of Amazon Appstore, Games and Cloud Drive. “Imagine a developer of a nutrition and fitness app can now offer their customers the power to buy vitamins, supplements and fitness gear in the app, directly from Amazon.com. It offers the client a more relevant experience and gives... Read More »

Samsung is almost always Apple at this point. It could use Android because the base of its products, however builds its hardware around its own software and services. As such, the corporate is doing what any other platform holder does – host a developer conference. Samsung announced today that registration is now open for the primary annual Samsung Developers Conference. The conference is being held in San Francisco and may last from October 27 to the 29. So, what are you able to expect from the primary ever Samsung Developers Conference? The company’s big selection of Galaxy mobile devices will obviously be represented, but Samsung doesn’t just make the world’s most desirable Android device. It also builds smart TVs and other software that it wants developers to create apps for. Samsung won’t be exclusively sticking to Android devices on the event either as a number of the planned events revolve round the company’s Tizen mobile operating system. Samsung could be using it to focus on... Read More »

Facebook Login is a simple way for developers to integrate an immediately recognizable login feature into their apps or Website online. The social network revamped the way it handles Facebook Login back in April, and now more apps than ever are using the feature. In a blog post released today, Facebook’s Jeffrey Spehar revealed that Facebook Login is now getting used in 81 of the highest 100 grossing iOS apps and 62 of the highest 100 grossing Android apps. Much more amazingly, he also reveals that users log into new apps via Facebook Login greater than 850 million times monthly. So, what does this all mean to the developer who has yet to integrate Facebook Login into their app? Well, it obviously implies that you’re missing out. Spehar says that developers who follow Facebook’s best practices in terms of Facebook Login can see their conversion rates rise above 80 percent. That’s definitely worth checking into if you’re a lowly app developer seeking to get more... Read More »

Facebook announced today that it has launched an important update to its Android SDK, bringing Share Dialog and support for the thing API to the operating system. “The Share Dialog offers a light-weight and consistent technique to enable sharing to noticeably enhance people’s sharing experiences out of your app,” says Facebook’s Chris Lang. “People now give you the chance to share activity out of your apps while not having to login to Facebook first, eliminating as much as 3 extra steps required for login when sharing via the feed dialog. With only one line of code, you possibly can enable people to begin sharing in a fascinating way that permits them to tag friends and share where they’re. Further, the proportion Dialog includes support for publishing Open Graph actions to make it easier for folks to inform their stories.” Documentation for Share Dialog on Android are located here. The Object API lets developers directly create Open Graph objects, so that they not ought to host... Read More »

Google showed off Tag Manager for Mobile Apps at Google I/O earlier this year, but now it’s available so that it will use. Now, you don’t need to wait until you’re able to push an update for your mobile app to make tag-related changes that impact campaigns, a process that simply doesn’t make plenty of sense. As Google Tag Manager product manger Russell Ketchum says, “Mobile Apps pose a novel set of challenges for marketers and developers. On the internet, you may iterate on content and contours in near-real-time and deploy conversion tracking, Remarketing, analytics and other tags to measure the consequences in your users. Apps, then again, are effectively frozen on the point of user install. Making even the slightest change means waiting until your next update makes its way in the course of the various app stores or even then, you can’t be certain all your users will update quickly, if in any respect.” “The surprisingly static nature of Mobile Apps creates significant... Read More »